Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, June 15, 2015

Thought for Today

"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

~~~~~ John C. Crosby

Wednesday, August 13, 2014

Thought for Today

"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."

~~~~~ William Bernbach